From: http://www.mobilebusinessbriefing.com/apps/article/the-ipad-is-not-simply-a-larger-iphone-
by Russell Berry
Tips for getting it right
1. Don’t just replicate what worked on iPhone – you’re already competing with those apps, since they run on the iPad, too. Instead, think about using iPad’s larger screen and other features, and also its living room credentials.
2. Think about your content – whilst its exciting to think you can fill every pixel on the iPad’s 1024-768 pixel screen, actually its more important that users can see the content. We’ve found that removing the toolbar and window frames from iPad apps tends to work better as it feels like wasted space otherwise.
3. Don’t get carried away with the multitouch functionality – the iPad’s multitouch capabilities expand on those of the iPhone. But having a whole host of new gestures means more cognitive work for the user who might have trouble remembering what gesture did what, so stick with the actions iPhone users are familiar with at the moment; pinching, double tapping etc.
4. Remember the social aspect of the iPad – you may need to make the default sizes of your app more readable and larger than what you would for a single user so it can be used easily in a group to show things off. The iPad is a more collaborative device.
5. Forget high price points for your app – premium pricing for iPad apps is going to drop off as quickly as it did for the iPhone. So instead concentrate on creating an app with a potential audience that’s big enough to support your product and make a decent profit at a very low price point, unless the product is very niche.
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