A flood of 5-star ratings in the app store is what every developer hopes to see when they check in on their apps every morning. Positive word of mouth is the primary way great apps climb and sustain themselves at the top of the charts. Of course, feature placement from Apple (if you're lucky) doesn't hurt either.
As it turns out, you only have to do one thing well to get those 5-star ratings: delight your users. And how do you do that? You have to work harder than your competitors and stay singularly focused on that mission to delight.
http://uxmag.com/design/star-power-in-mobile-ux-design
For users to rate an app, they must submit their ratings with at least one star. So if you have an app in the store, congratulations, it's at least a 1-star app. The other four stars are up for grabs. Two of those stars can be picked up for simply meeting expectations; the other two come when an app exceeds the expectations of its users.
It's actually pretty easy to get three stars. All you have to do is ensure that your app does what it's advertised to do. Be honest in the store description, show your best screenshots, and deliver on your promise. That's what makes a 3-star app.
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