One of the concepts that I have always thought would be interesting is the personalisation ability of books/games on ipad/iphone. Where you could enter the name, age and sex of your child and it would present information tailored to that information.
Hello Stella
perhaps you would like our fairy/dinosaur game..
For example a Book could start with a word book where each screen introduces a word, then as they reach an age it has a story, then as they are older again you introduce interactive features etc... Essentially you would design the book for the oldest child and then "hide" features for the younger versions.
The versions would be available in a slider for parents to choose the version.
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