Falling on Deaf Ears
The first avenue I explored in app marketing was in trying to get some review site coverage. I tried all the major ones that I could think of – TUAW, MacStories, Macgasm, TiPb, 148Apps, iPhone.AppStorm, AppShopper, theAppleBits, etc. with varying levels of success. Understandably, the smaller the review site, the quicker they get back to you and generally more willing they are to cover your app. However, some of the bigger names are really cool as well. The guys over at MacStories have been amazing since day one and I can’t recommend them enough. Developer friendliness aside, they are probably my current favorite app/news/review site. On the other end of the spectrum, some won’t respond to an email unless you sign over your first born child …. you know who you are, lol. Remember not to take it personally and stay persistent. Your best approach is to network like crazy. You will be amazed how interconnected everyone is, and it carries a lot more weight when an app is recommend by a friend instead of by the app developer.
Unless you can get some type of exclusive with one of the bigger sites, get as many as possible to cover you. If you can organize the reviews so they all come up simultaneously or at least close together, that should give you the biggest benefit.
from: http://mobileorchard.com/ipad-app-marketing-case-study-flickpad/
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